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The 2018 Nissan 370Z feels poised to shuffle off this mortal coil spring in the not-too-distant future.

Riding on a platform that has seen only the most cosmetic of updates since it was first introduced in 2009, the 370Z‘s downward trajectory in terms of interest from both customers and Nissancorporate reflects the generally poor reception for sports coupes in a market swamped by SUVs. Riding high is the new riding low in a world where conspicuous consumption is best displayed at twice the 370’s heft.

Still, there’s a lot of history wrapped up in the Z badge, dating back to the early ’70s when the original 240Z put Nissan (then Datsun) on the map in North America as a purveyor of more than just affordable, economical commuters. With an emphasis on performance that couldn’t be found at Toyota or Honda, and featuring an alluring entry-level price, sports car fans weren’t able to resist its European-inspired long-hood, short-deck styling, making the S30-generation Z car a massive success.
Read more about Exploring the Future of Nissan Z Through the Lens of its Heritage at AutoGuide.com.
 

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Just read this article twice and found the content simply didn't match the title. The author, Benjamin Hunting, seemed more intent on discussing the advantages of his S30 rather than giving any insight into what the "Future of the Z car" will be. He also showed a shocking lack of knowledge and insight into why the Z34 has remained relatively stagnant over the years. His ignorance in discussing how Nissan has changed as a company was also a big letdown in discussing the Z-car heritage. In short, his discussion on what the future of the Z will be was thin and without much substance; a disappointing read to say the least.

I've read through several Autoguide articles over the years and found them all lacking. An alluring title, followed by a short hook on the front end, but little substance throughout. As an automotive journalist, it's embarrassing not only for the original author, but also for the editors of Autoguide (if there are any) to allow such garbage to pass by their review.
 

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I guess AutoGuide just drops these links on different sites and never monitors for any response. Fitting, but sad...
 
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