The Future of the Nissan 370Z Seems Cloudy and We’re Scared - Nissan 350Z Forum, Nissan 370Z Tech Forums
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post #1 of 4 (permalink) Old 04-13-2017, 03:43 PM Thread Starter
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The Future of the Nissan 370Z Seems Cloudy and We’re Scared



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Nissan may be hitting home runs with Millennials, but the brand’s enthusiast fanbase may not be feeling the love, as the automaker trotted out another iteration of the stale 370Z at this year’s New York Auto Show.

While the new 2018 Nissan 370Z Heritage Edition does arrive with an upgraded clutch and flashy graphics, the core car is very similar to what’s been on the market since 2009. And when speaking to Christian Meunier, senior vice president at Nissan Sales, Marketing and Operations, things seem a bit bleak.

'The 370Z is not a priority for us,' he said during a roundtable discussion at the New York Auto Show. 'I hope we can make a successor.' It’s unclear if he means a worthy successor or a successor at all.
Read more about The Future of the Nissan 370Z Seems Cloudy and We’re Scared at AutoGuide.com.
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post #2 of 4 (permalink) Old 04-14-2017, 10:00 AM
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No need to be scared of the future of the Z34. The brutal truth is that Nissan, as a full-line car maker, has preserved the 370Z far beyond its replacement date. Why? One needs look no further than the sales of other "affordable" sportscars, like the latest Mazda MX5 Miata. Despite a comprehensive redesign and a beautifully updated platform, the sales are simply not there. Nissan can look at this market and see that customers are strictly limited. There's no need to replace the Z34 with facts and figures as dismal as this staring you in the face!


Autoguide's article simply rehashes what is common knowledge to this point.
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post #3 of 4 (permalink) Old 04-26-2017, 11:37 PM
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Every industry has its own peaks and plunges. As a consumer, we can only expect so much but eventually the turn out would still be beyond our control. When it was first released, it was a considerably high stake competitor among other speed machines. Nevertheless, with other advances in industry-centric brands, 370z becomes almost redundant within the consumer market. Furthermore, it has not been made a priority by its own maker, thus anticipating a cloudy future is expected.


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post #4 of 4 (permalink) Old 04-27-2017, 09:21 AM
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The Z34 was updated back in 2013, with a new front fascia, lights, wheels and a few other details. Low cost updates to a model that finds a shrinking market segment. Not sure what you mean by "peaks and plunges"? The 370Z had a limited audience to start with and sales have slid every year since its intro back in '09.
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